Picture of a sphere with binary code

Making Strathclyde research discoverable to the world...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. It exposes Strathclyde's world leading Open Access research to many of the world's leading resource discovery tools, and from there onto the screens of researchers around the world.

Explore Strathclyde Open Access research content

Sponsorship activities and the small firm sector

Webb, J. and Carter, Sara (2001) Sponsorship activities and the small firm sector. Managing Leisure, 6 (3). pp. 168-179. ISSN 1360-6719

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This paper presents the results of a survey of the marketing activities of Scottish small and medium sized enterprises (SMEs), which paid particular attention to the issue of company promotion and sponsorship activities. The main results demonstrate that few SMEs engage in sponsorship activities and those that do prefer local charities and events. The results do, however, suggest that while few SMEs currently engage in sponsorship activities, there are a number of factors which would influence company sponsorship decisions and certain benefits that they need to receive.