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Sponsorship activities and the small firm sector

Webb, J. and Carter, Sara (2001) Sponsorship activities and the small firm sector. Managing Leisure, 6 (3). pp. 168-179. ISSN 1360-6719

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Abstract

This paper presents the results of a survey of the marketing activities of Scottish small and medium sized enterprises (SMEs), which paid particular attention to the issue of company promotion and sponsorship activities. The main results demonstrate that few SMEs engage in sponsorship activities and those that do prefer local charities and events. The results do, however, suggest that while few SMEs currently engage in sponsorship activities, there are a number of factors which would influence company sponsorship decisions and certain benefits that they need to receive.

Item type: Article
ID code: 16169
Keywords: small and medium sized enterprises, SMEs, sponsorship activities, Scotland, Commerce, Tourism, Leisure and Hospitality Management
Subjects: Social Sciences > Commerce
Department: Strathclyde Business School > Hunter Centre For Entrepreneurship
Strathclyde Business School > Marketing
Related URLs:
Depositing user: Miss Carol Ann Balloch
Date Deposited: 11 Mar 2010 18:47
Last modified: 05 Sep 2014 01:14
URI: http://strathprints.strath.ac.uk/id/eprint/16169

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