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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Sponsorship activities and the small firm sector

Webb, J. and Carter, Sara (2001) Sponsorship activities and the small firm sector. Managing Leisure, 6 (3). pp. 168-179. ISSN 1360-6719

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This paper presents the results of a survey of the marketing activities of Scottish small and medium sized enterprises (SMEs), which paid particular attention to the issue of company promotion and sponsorship activities. The main results demonstrate that few SMEs engage in sponsorship activities and those that do prefer local charities and events. The results do, however, suggest that while few SMEs currently engage in sponsorship activities, there are a number of factors which would influence company sponsorship decisions and certain benefits that they need to receive.