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'Celebritization': putting the icon into iconic brands

Brownlie, Douglas and Hewer, Paul (2009) 'Celebritization': putting the icon into iconic brands. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09, Leeds Metropolitan University, Leeds, UK.

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Abstract

This conference paper looks at iconic branding.

Item type: Conference or Workshop Item (Paper)
ID code: 15833
Keywords: branding, icons, celebrity branding, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 04 Mar 2010 16:01
    Last modified: 17 Jul 2013 15:41
    URI: http://strathprints.strath.ac.uk/id/eprint/15833

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