Brownlie, Douglas and Hewer, Paul (2009) 'Celebritization': putting the icon into iconic brands. In: Academy of Marketing Annual Conference, 2009-07-07 - 2009-07-09, Leeds Metropolitan University, Leeds, UK.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This conference paper looks at iconic branding.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15833 |
| Keywords: | branding, icons, celebrity branding, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 04 Mar 2010 16:01 |
| Last modified: | 10 Oct 2012 12:00 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15833 |
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