Picture of a black hole

Strathclyde Open Access research that creates ripples...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of research papers by University of Strathclyde researchers, including by Strathclyde physicists involved in observing gravitational waves and black hole mergers as part of the Laser Interferometer Gravitational-Wave Observatory (LIGO) - but also other internationally significant research from the Department of Physics. Discover why Strathclyde's physics research is making ripples...

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Multiple organizational identities and legitimacy: the rhetoric of police websites

Sillince, J.A.A. and Brown, A.D. (2009) Multiple organizational identities and legitimacy: the rhetoric of police websites. Human Relations, 62 (12). pp. 1829-1856. ISSN 0018-7267

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

This article analyses how multiple organizational identities are constructed through rhetoric to maintain and enhance the legitimacy claims made by organizations. Our theorizing is founded on an investigation of the 43 geographically based English and Welsh constabularies. The research contribution of our study is threefold. First, we show that officially sanctioned web-based organizational identity claims are multiple and discuss their implications for identity theory. Second, we consider how these multiple identity claims are constituted using particular rhetorical strategies. Third, we argue that the multiple identity claims constituted aspects of constabularies' self presentation strategies by which they attempted to exert control over stakeholders' perceptions and establish pragmatic, cognitive and moral claims to legitimacy. This is contrary to some previous research that has suggested that organizations seek to reconcile or redefine multiple claims, and that has ignored them as a resource for satisfying sceptical audiences. The principal argument we make is that organizational identities are often multiple, are phrased using specific rhetorical schemes, and that identity multiplicity supports claims for legitimacy.