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Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30, University of Brighton, England.

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Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.

Item type: Conference or Workshop Item (Paper)
ID code: 9438
Keywords: inter-sectoral isomorphism, assimilating service orientation, public sector, private sector, organisations, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
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Depositing user: Strathprints Administrator
Date Deposited: 23 Mar 2010 11:35
Last modified: 07 Dec 2013 12:10
URI: http://strathprints.strath.ac.uk/id/eprint/9438

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