Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30, University of Brighton, England.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the the assimilating service orientation of public and private sector organisations.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 9438 |
| Keywords: | inter-sectoral isomorphism, assimilating service orientation, public sector, private sector, organisations, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 23 Mar 2010 11:35 |
| Last modified: | 04 Oct 2012 17:21 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/9438 |
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