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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

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Abstract

This paper examines the the assimilating service orientation of public and private sector organisations.