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Materialist feminism: reinstating a wider social critique in research on gender and consumer behavior gender

Hamilton, K.L. and Catterall, Miriam and Maclaren, Pauline and Stevens, Lorna (2008) Materialist feminism: reinstating a wider social critique in research on gender and consumer behavior gender. In: 9th ACR Conference on Gender, Marketing, and Consumer Behavior, 2008-06-16 - 2008-06-19.

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Abstract

This paper examines materialist feminism: reinstating a wider social critique in research on gender and consumer behavior gender.