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Vertrieb in der konsumgüterindustrie

Evanschitzky, H. and Hesse, J. (2004) Vertrieb in der konsumgüterindustrie. In: Exzellenz in markenmanagement und vertrieb - grundlagen und erfahrungen (Ahlert D., Evanschitzky H., Hesse J., Salfeld A.). To be assertained, pp. 75-87.

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Abstract

To be assertained