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Markenmanagement in internationalen märkten

Evanschitzky, H. and Ahlert, D. and Woisetschläger, David (2005) Markenmanagement in internationalen märkten. In: Internationalisierung von dienstleistungen (Bruhn M., Stauss, B.). To be assertained, pp. 229-252.

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Abstract

To be assertained