Picture of virus under microscope

Research under the microscope...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

Explore SIPBS research

Cooperation and conflict in family decision making

Hamilton, K.L. and Catterall, M. (2008) Cooperation and conflict in family decision making. European Advances in Consumer Research, 8.

[img]
Preview
PDF
eacr_vol8_92.pdf - Accepted Author Manuscript

Download (120kB) | Preview

Abstract

This study addresses the family dynamics of the decision making process, in particular the issues of cooperation and conflict, in both two parent and lone parent families. Thirty individual and family-group interviews were held (five two-parent families and twenty-five lone parent families). The families all had low incomes, heightening the importance placed on the consumer decision making process. Findings are considered in relation to the interaction between couples as well as parent-child interaction. Overall, cooperation was a more prominent theme than conflict amongst the families and collectivist values tended to dominate.