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The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes

Grant, Ian C. and Hassan, Louise M. and Hastings, Gerard B. and Mackintosh, Anne Marie and Eadie, Douglas and , Cancer Research UK (Funder) (2007) The influence of branding on adolescent smoking behaviour: exploring the mediating role of image and attitudes. International Journal of Nonprofit and Voluntary Sector Marketing, 13 (3). pp. 1-11. ISSN 1465- 4520

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Abstract

This study investigates the continuing effects of tobacco marketing communications in a post advertising era, focusing on the constructs of brand awareness, brand image, attitude formation and intention to smoke by adolescents. A conceptual model is presented, based on 926 respondents from a UK wide study, to assess brand-related interrelationships and influences of peers on adolescents' attitudes toward smoking and intention to smoke. Results show the strong influence of branding on both attitude and intention, and have implications for government anti-smoking policies specifically in regard to generic packaging and point of sale displays.

Item type: Article
ID code: 7406
Keywords: tobacco marketing, smoking, marketing, branding, imagery, consumer behaviour, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Unknown Department
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 16 Jan 2009 14:48
    Last modified: 16 Jul 2013 20:53
    URI: http://strathprints.strath.ac.uk/id/eprint/7406

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