Picture of flying drone

Award-winning sensor signal processing research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers involved in award-winning research into technology for detecting drones. - but also other internationally significant research from within the Department of Electronic & Electrical Engineering.

Strathprints also exposes world leading research from the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

Discover more...

Towards a better understanding of the low income consumer

Hamilton, K.L. and Catterall, M. (2005) Towards a better understanding of the low income consumer. Advances in Consumer Research, 32 (1). pp. 627-632. ISSN 0098-9258

[img]
Preview
PDF (strathprints004533.pdf)
strathprints004533.pdf

Download (60kB) | Preview

Abstract

Research on low-income or poorer consumers and the disadvantages that they encounter in the marketplace is the focus of this paper. A number of commonly held beliefs about low-income consumers need to be challenged but since these consumers are not high priority as target markets there is little investment in the market research that might go some way to dispel them. This paper aims to challenge some of these beliefs and to suggest how this research might be further developed by drawing together research and theories from a range of disciplines including consumer research, psychology and sociological constructs.