Development of a model to measure destination brand performance across travel contexts

Murdy, Samantha and Pike, Steven and Lings, Ian (2012) Development of a model to measure destination brand performance across travel contexts. In: Australia and New Zealand Marketing Academy Conference (ANZMAC) Annual Conference, 2009-12-30.

Abstract

This paper discusses development of a model to measure destination brand performance across travel contexts.

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	42411
  Dates:	Date Event December 2012 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	18 Dec 2012 12:05
  Last modified:	09 Apr 2024 05:45
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/42411