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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

Cambra-Fierro, Jesus and Wilson, Alan and Redondo, Yolanda Polo and Mur, Ana Fuster and Lopez-Perez, Maria Eugenia (2013) When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector. Journal of Management and Organization, 19 (2). pp. 150-166. ISSN 1833-3672

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Abstract

The purpose of this paper is to analyse when firms implement CSR and the efficacy of such activities in specific contexts and industries. This paper analyses the specific context of the Spanish construction and real estate industry between its convulsing period of 2007-2009. By using a longitudinal multi-case approach, the study suggests links between market orientation and CSR. The research also identifies two profiles of firms. The first group, which is proactive (e.g., market oriented), demonstrate altruistic concerns about consumers and CSR; for the second, which is more reactive, their concerns about CSR are more opportunistic and aimed at attracting additional customers or responding to competitive pressures.