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World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector

Cambra-Fierro, Jesus and Wilson, Alan and Redondo, Yolanda Polo and Mur, Ana Fuster and Lopez-Perez, Maria Eugenia (2013) When do firms implement corporate social responsibility? A study of the Spanish construction and real-estate sector. Journal of Management and Organization, 19 (2). pp. 150-166. ISSN 1833-3672

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Abstract

The purpose of this paper is to analyse when firms implement CSR and the efficacy of such activities in specific contexts and industries. This paper analyses the specific context of the Spanish construction and real estate industry between its convulsing period of 2007-2009. By using a longitudinal multi-case approach, the study suggests links between market orientation and CSR. The research also identifies two profiles of firms. The first group, which is proactive (e.g., market oriented), demonstrate altruistic concerns about consumers and CSR; for the second, which is more reactive, their concerns about CSR are more opportunistic and aimed at attracting additional customers or responding to competitive pressures.