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Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience

Demangeot, C. and Broderick, A.J. (2004) Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience. In: UNSPECIFIED.

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Abstract

The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention.

Item type: Conference or Workshop Item (Paper)
ID code: 38165
Keywords: Management. Industrial Management
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 05 Mar 2012 16:22
Last modified: 06 Sep 2014 15:27
URI: http://strathprints.strath.ac.uk/id/eprint/38165

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