Demangeot, C. and Broderick, A.J. (2004) Conceptualising the impact of online shopping environment cues on information search behaviour during the online shopping experience. In: UNSPECIFIED.
7734.doc - Draft Version
The aims of our research are to conceptualise the online environmental attributes influencing consumer behaviour in online shopping environments; to consider the differential impact of cues and conceptualise key experiential responses potentially mediating their relationship with commitment to a website; to investigate the strength of the relationships between environmental cues, experiential responses and consumer outcomes in terms of perceived value and behavioural intention.
|Item type:||Conference or Workshop Item (Paper)|
|Keywords:||Management. Industrial Management|
|Subjects:||Social Sciences > Industries. Land use. Labor > Management. Industrial Management|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Pure Administrator|
|Date Deposited:||05 Mar 2012 16:22|
|Last modified:||25 Jun 2016 00:08|