Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20, Berlin.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This conference contribution looks at today's challenges for marketing and communication
| Item type: | Conference or Workshop Item (Other) |
|---|---|
| ID code: | 34562 |
| Keywords: | new marketing, challenges , marketing, communication, kommunikation, anforderungen, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 21 Nov 2011 15:08 |
| Last modified: | 04 Oct 2012 17:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34562 |
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