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World class computing and information science research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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New marketing : heutige anforderungen an marketing und kommunikation

Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20.

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Abstract

This conference contribution looks at today's challenges for marketing and communication