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New marketing : heutige anforderungen an marketing und kommunikation

Lemke, Fred and Cserba, Martin (2004) New marketing : heutige anforderungen an marketing und kommunikation. In: AFM-Marketing Conference, 2004-11-19 - 2004-11-20, Berlin.

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This conference contribution looks at today's challenges for marketing and communication

Item type: Conference or Workshop Item (Other)
ID code: 34562
Keywords: new marketing, challenges , marketing, communication, kommunikation, anforderungen, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date Deposited: 21 Nov 2011 15:08
Last modified: 22 May 2015 09:53

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