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Perceptions of product design

Micheli, Pietro and Jaina, Joe and Lemke, Fred and Verganti, Roberto (2007) Perceptions of product design. In: 14th International Product Development Management Conference, 2007-06-10 - 2007-06-11, Porto.

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Abstract

This presentation looks at perceptions of product design

Item type: Conference or Workshop Item (Other)
ID code: 34550
Keywords: preceptions, product design, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 22 Nov 2011 15:16
Last modified: 07 Dec 2013 13:48
URI: http://strathprints.strath.ac.uk/id/eprint/34550

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