Clark, Moira and Lemke, Fred and Wilson, Hugh and Macdonald, Emma (2011) Customer experience and customer value : determining the link in B2B settings. In: 19th International Colloquium in Relationship Marketing, 2011-09-27 - 2011-09-30, Rochester.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This presentation looks at customer experience and customer value and determining the link in B2B settings
| Item type: | Conference or Workshop Item (Other) |
|---|---|
| ID code: | 34524 |
| Keywords: | customer experience, value creation, business-to-business, b2b, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 08 Nov 2011 15:12 |
| Last modified: | 04 Oct 2012 17:50 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34524 |
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