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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs.

Strathprints serves world leading Open Access research by the University of Strathclyde, including research by the Strathclyde Institute of Pharmacy and Biomedical Sciences (SIPBS), where research centres such as the Industrial Biotechnology Innovation Centre (IBioIC), the Cancer Research UK Formulation Unit, SeaBioTech and the Centre for Biophotonics are based.

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Customer experience and customer value : determining the link in B2B settings

Clark, Moira and Lemke, Fred and Wilson, Hugh and Macdonald, Emma (2011) Customer experience and customer value : determining the link in B2B settings. In: 19th International Colloquium in Relationship Marketing, 2011-09-27 - 2011-09-30.

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Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings