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Customer experience and customer value : determining the link in B2B settings

Clark, Moira and Lemke, Fred and Wilson, Hugh and Macdonald, Emma (2011) Customer experience and customer value : determining the link in B2B settings. In: 19th International Colloquium in Relationship Marketing, 2011-09-27 - 2011-09-30.

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Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings