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Customer experience and customer value : determining the link in B2B settings

Clark, Moira and Lemke, Fred and Wilson, Hugh and Macdonald, Emma (2011) Customer experience and customer value : determining the link in B2B settings. In: 19th International Colloquium in Relationship Marketing, 2011-09-27 - 2011-09-30, Rochester.

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Abstract

This presentation looks at customer experience and customer value and determining the link in B2B settings

Item type: Conference or Workshop Item (Other)
ID code: 34524
Keywords: customer experience, value creation, business-to-business, b2b, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 08 Nov 2011 15:12
Last modified: 07 Dec 2013 13:47
URI: http://strathprints.strath.ac.uk/id/eprint/34524

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