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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.

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Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.