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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

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Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.

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Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.