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Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.

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Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.

Item type: Article
ID code: 34515
Keywords: market research, marketing, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Pure Administrator
Date Deposited: 10 Nov 2011 15:09
Last modified: 07 Dec 2013 02:20
URI: http://strathprints.strath.ac.uk/id/eprint/34515

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