Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.
| Item type: | Article |
|---|---|
| ID code: | 34515 |
| Keywords: | market research, marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Pure Administrator |
| Date Deposited: | 10 Nov 2011 15:09 |
| Last modified: | 04 Oct 2012 13:58 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/34515 |
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