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Critically evaluating the IMP research contribution

Paliwoda, Stanley (2011) Critically evaluating the IMP research contribution. Industrial Marketing Management, 40 (6). pp. 1055-1056.

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    Abstract

    The IMP Group established itself as a loose, informal and eclectic and research group spread across Europe initially that wished to be independent and had little respect for professors. They wanted funding but not to be pursued for progress reports. They wished to challenge all basic assumptions long taken for granted and sought to test them empirically. In this respect, they were eccentric but also effective. Yet some of the priorities with which they started, have, over time, fallen somewhat by the wayside such as the work on internationalisation. Interaction, networks and adaptation continue to receive attention but less is paid to internationalisation and yet this together with the notion of repeated transactions to be viewed now as relationships and the practice of investing in customers formed part of the ground breaking five country study which made the IMP brand first known. The explanatory power of this IMP interaction model and its use of case studies was new and exciting and led to academic and practitioner reflection on what was actually taking place within end use sectors, which constituted yet another IMP contribution to knowledge. Overall, IMP has been concerned with the longer term perspective not the issues that needed quick solutions but the strategic issues in this real dynamic world in which we live, where change is ever present. IMP has established a tradition of challenging, investigating, sharing and discussing findings and it places a priority on its doctoral consortium as a means of ensuring that these streams of consciousness will remain before us all for years to come. The IMP Group established itself as a loose, informal and eclectic and research group spread across Europe initially that wished to be independent and had little respect for professors. They wanted funding but not to be pursued for progress reports. They wished to challenge all basic assumptions long taken for granted and sought to test them empirically. In this respect, they were eccentric but also effective. Yet some of the priorities with which they started, have, over time, fallen somewhat by the wayside such as the work on internationalisation. Interaction, networks and adaptation continue to receive attention but less is paid to internationalisation and yet this together with the notion of repeated transactions to be viewed now as relationships and the practice of investing in customers formed part of the ground breaking five country study which made the IMP brand first known. The explanatory power of this IMP interaction model and its use of case studies was new and exciting and led to academic and practitioner reflection on what was actually taking place within end use sectors, which constituted yet another IMP contribution to knowledge. Overall, IMP has been concerned with the longer term perspective not the issues that needed quick solutions but the strategic issues in this real dynamic world in which we live, where change is ever present. IMP has established a tradition of challenging, investigating, sharing and discussing findings and it places a priority on its doctoral consortium as a means of ensuring that these streams of consciousness will remain before us all for years to come.

    Item type: Article
    ID code: 34479
    Keywords: empiricism, IMP research, B2B research, internationalisation, international academic collaboration, customer portfolios, networks, environment, complexity, adaptation, interaction, case studies, Marketing. Distribution of products, Marketing
    Subjects: Social Sciences > Commerce > Marketing. Distribution of products
    Department: Strathclyde Business School > Marketing
    Related URLs:
    Depositing user: Pure Administrator
    Date Deposited: 18 Oct 2011 16:06
    Last modified: 27 Mar 2014 09:42
    URI: http://strathprints.strath.ac.uk/id/eprint/34479

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