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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.

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The value matrix and its evolution

Bititci, Umit and Martinez, Veronica (2001) The value matrix and its evolution. In: 8th International Annual Conference of the European Operations Management Association, 2001-06-03 - 2001-06-05.

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Abstract

This paper proposes a framework that offers a set of guidelines on how an organisation could align, direct, and manage its capabilities to create and manage value. The value propositions directly align the corporate objectives and core competencies to the customer's expectations. The six value propositions of the value matrix have evolved creating the value cube. The paper addresses three case studies. The first two cases illustrate the importance of using the correct units of analysis. The last case demonstrates the use of the value cube to achieve the value proposition that the organisation wants to be to create value.