Bititci, Umit and Acur Bakir, Nuran (2004) A balanced approach to strategy management international. International Journal of Operations and Production Management, 24 (4). pp. 388-408. ISSN 0144-3577Full text not available in this repository. (Request a copy from the Strathclyde author)
The aim of the paper is to demonstrate how business process-based approach (PROPHESY) facilitates integration of resource-based and market-based approaches to strategy management. The paper begins by presenting resource-based and market-based strategy management approaches generally. It extends earlier research by examining the linkages between markets and resources as practised by three case study companies representing a cross-section of the manufacturing industry. It continues with a discussion on the reasons behind the choice of the criteria used for cross case analysis. Although the results are exploratory, they provide a comparative analysis of how market-based strategies could relate and integrate with resource-based strategies through business processes.
|Keywords:||strategy management , design engineering , production management, Engineering design, Strategy and Management, Decision Sciences(all), Management of Technology and Innovation|
|Subjects:||Technology > Engineering (General). Civil engineering (General) > Engineering design|
|Department:||Faculty of Engineering > Design, Manufacture and Engineering Management|
|Depositing user:||Pure Administrator|
|Date Deposited:||31 Aug 2011 15:26|
|Last modified:||17 Oct 2016 00:04|