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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by researchers from the Department of Computer & Information Sciences involved in mathematically structured programming, similarity and metric search, computer security, software systems, combinatronics and digital health.

The Department also includes the iSchool Research Group, which performs leading research into socio-technical phenomena and topics such as information retrieval and information seeking behaviour.


Strategising: Towards the integration of system modelling with scenario planning

Burt, G. (2008) Strategising: Towards the integration of system modelling with scenario planning. In: Operational Research Society Conference, 2008-09-09 - 2008-09-11. (Unpublished)

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Successful strategy is about being different. Successful strategy emerges from the creation of new knowledge and insights before others. Interventions have long been accepted as an approach to support strategising in organisations. Successful interventions are therefore measured by the new knowledge and insights that they create. Such new knowledge and insights should in turn help in the navigation of the organisation as part of management's ongoing development of (successful) strategy. For many managers may not be aware of the unfolding situation within which their organisation operates in, until the unfolding situation springs a surprise or jolt. Successful interventions should therefore create new knowledge and insights that enable management to avoid such surprises or jolts. This paper presents a longitudinal case study that proposes the integration of system modelling within the scenario planning approach as a platform for strategising. Scenarios are stories of plausible futures that link the past to the present to the future. The purpose of scenarios is to identify systemic change in the unfolding situation, defined here as predetermined elements. Predetermined elements have inevitable outcomes. System modelling identifies the system variables, their inter-relationships and behaviour over time, modelled as feedback loops, from which the logic of systemic change is identified. By integrating systems modelling within scenario planning it is possible to identify predetermined elements in the unfolding situation. It is argued in the paper that knowledge and insights about predetermined elements is one basis of successful strategy.