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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.

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Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.