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Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.

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Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.

Item type: Article
ID code: 27268
Keywords: purchasing, package holidays, shop-at-home, television programs, consumer, Social Sciences (General), Tourism, Leisure and Hospitality Management
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 02 Sep 2010 15:34
    Last modified: 05 Sep 2014 05:23
    URI: http://strathprints.strath.ac.uk/id/eprint/27268

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