Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.
| Item type: | Article |
|---|---|
| ID code: | 27268 |
| Keywords: | purchasing, package holidays, shop-at-home, television programs, consumer, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 02 Sep 2010 15:34 |
| Last modified: | 12 Mar 2012 11:18 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/27268 |
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