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Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives

Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.

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Abstract

This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.