Walsh, G. and Gwinner, K.P. (2009) Purchasing package holidays through shop-at-home television programs: an analysis of consumer's consumption motives. Journal of Vacation Marketing, 15 (2). pp. 111-128.Full text not available in this repository. (Request a copy from the Strathclyde author)
This paper examines the reasons why consumers purchase package holidays through shop-at-home television programs.
|Keywords:||purchasing, package holidays, shop-at-home, television programs, consumer, Social Sciences (General), Tourism, Leisure and Hospitality Management|
|Subjects:||Social Sciences > Social Sciences (General)|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Mrs Jan Whiteford|
|Date Deposited:||02 Sep 2010 14:34|
|Last modified:||01 Oct 2016 00:02|