Burt, George (2010) Revisiting and extending our understanding of Pierre Wack's the gentle art of re-perceiving. Technological Forecasting and Social Change, 77 (9). pp. 1476-1484. ISSN 0040-1625Full text not available in this repository. (Request a copy from the Strathclyde author)
Pierre Wack's 1985 Harvard Business Review papers are two of the most frequently referenced in the scenario planning literature. Wack argued that planning had to be based on the more predictive elements of the business environment. If not, plans would be based on uncertainty and a 'best guess' basis. Yet there is a lack of subsequent empirical research to investigate Pierre Wack's contribution. The research findings presented in this paper extend our understanding of Wack's contribution. We show how social discourse during scenario building helped to make sense and reveal the significance of historical events. These historical events were seen, but not previously understood; consequently a new understanding of reality emerged. The findings are in contrast to Wack's explanation of re-perceiving and extend our understanding of the basis of re-perceiving with scenarios.
|Keywords:||Pierre Wack, scenarios, predetermined elements, re-perceiving reality, Management. Industrial Management, Business and International Management, Applied Psychology, Management of Technology and Innovation|
|Subjects:||Social Sciences > Industries. Land use. Labor > Management. Industrial Management|
|Department:||Strathclyde Business School > Strategy and Organisation|
|Depositing user:||Ms Hilde Ann Quigley|
|Date Deposited:||17 May 2011 04:12|
|Last modified:||27 Apr 2016 15:48|