Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]
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Abstract
A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.
| Item type: | Review |
|---|---|
| ID code: | 20017 |
| Keywords: | marketing, accountability, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Strathprints Administrator |
| Date Deposited: | 21 Jun 2010 15:24 |
| Last modified: | 12 Mar 2012 11:13 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/20017 |
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