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Marketing in the era of accountability

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]

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Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.

Item type: Review
ID code: 20017
Keywords: marketing, accountability, Marketing. Distribution of products, Medicine(all)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 21 Jun 2010 15:24
    Last modified: 05 Sep 2014 04:57
    URI: http://strathprints.strath.ac.uk/id/eprint/20017

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