Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]Full text not available in this repository. (Request a copy from the Strathclyde author)
Official URL: http://www.ijmr.com/Contents/RecentIssues.asp?Issu...
A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.
|Keywords:||marketing, accountability, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Strathprints Administrator|
|Date Deposited:||21 Jun 2010 15:24|
|Last modified:||12 Mar 2012 11:13|
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