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The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Marketing in the era of accountability

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]

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Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.