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Award-winning sensor signal processing research at Strathclyde...

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Marketing in the era of accountability

Grant, I. and Crosier, Keith (2008) Marketing in the era of accountability. [Review]

Full text not available in this repository. (Request a copy from the Strathclyde author)

Abstract

A book review of Marketing in the era of accountability by Les Binet and Peter Field, World Advertising Research Center, 2007.