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The practice of guanxi in the western setting: an exploratory study

Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28.

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Abstract

This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.