Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28, Indianapolis, USA.Full text not available in this repository.
This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.
|Item type:||Conference or Workshop Item (Paper)|
|Keywords:||guanxi, relationship marketing, Social Sciences (General)|
|Subjects:||Social Sciences > Social Sciences (General)|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Mrs Jan Whiteford|
|Date Deposited:||07 Mar 2010 14:26|
|Last modified:||04 Oct 2012 17:27|
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