Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28, Indianapolis, USA.
Full text not available in this repository.Abstract
This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15903 |
| Keywords: | guanxi, relationship marketing, Social Sciences (General) |
| Subjects: | Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 07 Mar 2010 14:26 |
| Last modified: | 04 Oct 2012 17:27 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15903 |
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