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The practice of guanxi in the western setting: an exploratory study

Paliwoda, S.J. and Lou, G. and Luk, P. and Chau, C. (2007) The practice of guanxi in the western setting: an exploratory study. In: Academy of International Business Conference, 2007-06-14 - 2007-06-28, Indianapolis, USA.

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Abstract

This paper examines the business practice of Guanxi by Chinese businessmen in the Western setting of Glasgow, Scotland. Since Guanxi, a concept related to personal connection and relationship, is not distant from the Western concept of relationship marketing, this exploratory research intends to lay the foundation for a more comprehensive study concerning Westerners in a similar setting.

Item type: Conference or Workshop Item (Paper)
ID code: 15903
Keywords: guanxi, relationship marketing, Social Sciences (General)
Subjects: Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 07 Mar 2010 14:26
Last modified: 04 Oct 2012 17:27
URI: http://strathprints.strath.ac.uk/id/eprint/15903

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