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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Internationalising from the European periphery: triggers, pressures and trajectories

Paliwoda, S.J. and Vissak, T. and Ibeh, K.I.N. (2007) Internationalising from the European periphery: triggers, pressures and trajectories. Journal of Euromarketing, 17 (1). pp. 35-48. ISSN 1049-6483

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Abstract

With accession to the EU, internationalisation is increasingly relevant to the three Baltic states, thus, this paper explores the triggers, processes, and trajectories of internationalisation behaviour, and the relevance and explanatory power of extant theory. Case study evidence has pointed to the internationalisation-triggering effects of firm-specific and managerially-embedded knowledge assets, relational/network and other resources, and foreign investments. Small domestic markets and EU accession were identified as having had push and pull effects on behaviour, with the latter shifting Baltic firms' expansion away from former Soviet bloc countries toward Western European markets. The findings reinforce the importance of the resource-based approach to explaining internationalisation, and highlight its ability to accommodate the partial perspectives offered by alternative models. Managerial issues and future research questions raised by the findings are also discussed