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Service-dominant logic, loyalty and performance

Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19, Capri, Italy. (Unpublished)

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Abstract

This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.

Item type: Conference or Workshop Item (Paper)
ID code: 15744
Keywords: service-dominant logic, loyalty, performance, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Mrs Jan Whiteford
Date Deposited: 03 Mar 2010 18:58
Last modified: 04 Oct 2012 17:29
URI: http://strathprints.strath.ac.uk/id/eprint/15744

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