Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19, Capri, Italy. (Unpublished)
Full text not available in this repository. (Request a copy from the Strathclyde author)Abstract
This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.
| Item type: | Conference or Workshop Item (Paper) |
|---|---|
| ID code: | 15744 |
| Keywords: | service-dominant logic, loyalty, performance, Marketing. Distribution of products, Social Sciences (General) |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General) |
| Department: | Strathclyde Business School > Marketing |
| Related URLs: | |
| Depositing user: | Mrs Jan Whiteford |
| Date Deposited: | 03 Mar 2010 18:58 |
| Last modified: | 04 Oct 2012 17:29 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/15744 |
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