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Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Caemmerer, Barbara (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951

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Item type: Book Section
ID code: 15668
Notes: 1st European Edition
Keywords: Renault, marketing, automobiles, sales, Europe, Marketing. Distribution of products, Social Sciences (General)
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Mrs Jan Whiteford
    Date Deposited: 22 Feb 2010 18:56
    Last modified: 12 Mar 2012 11:02
    URI: http://strathprints.strath.ac.uk/id/eprint/15668

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