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Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Caemmerer, Barbara (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951

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