Wilson, A.M. (2006) Marketing research: an integrated approach 2nd edition. FT Prentice Hall. ISBN 027369474XFull text not available in this repository.
This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.
|Keywords:||marketing, business, marketing research, Marketing. Distribution of products|
|Subjects:||Social Sciences > Commerce > Marketing. Distribution of products|
|Department:||Strathclyde Business School > Marketing|
|Depositing user:||Professor Alan Wilson|
|Date Deposited:||22 Jan 2010 17:21|
|Last modified:||18 Sep 2016 00:11|