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Marketing research: an integrated approach 2nd edition

Wilson, A.M. (2006) Marketing research: an integrated approach 2nd edition. FT Prentice Hall, United Kingdom. ISBN 027369474X

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Abstract

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

Item type: Book
ID code: 15409
Keywords: marketing, business, marketing research, Marketing. Distribution of products
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
Depositing user: Professor Alan Wilson
Date Deposited: 22 Jan 2010 17:21
Last modified: 12 Mar 2012 11:02
URI: http://strathprints.strath.ac.uk/id/eprint/15409

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