Andrews, T.G. and Praireuth, D. (2009) E-Communication. In: The Changing Face of Management in Thailand. Working in Asia, 4 . Routledge, London, United Kingdom. ISBN 978-0-415-44332-6
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This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.
| Item type: | Book Section |
|---|---|
| ID code: | 13597 |
| Keywords: | Asia, Thailand, management, e-commerce, marketing, Asian economy, economics, commerce, Management. Industrial Management, Economic Theory, Industries. Land use. Labor |
| Subjects: | Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Economic Theory Social Sciences > Industries. Land use. Labor |
| Department: | Strathclyde Business School > Management |
| Related URLs: | |
| Depositing user: | Ms Hilde Ann Quigley |
| Date Deposited: | 11 Jan 2010 15:11 |
| Last modified: | 12 Mar 2012 10:57 |
| URI: | http://strathprints.strath.ac.uk/id/eprint/13597 |
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