Exploring the use of Ketso workshops and mobile methods in tourism research : advancing qualitative approaches

Johnstone, Jane and Murdy, Samantha (2026) Exploring the use of Ketso workshops and mobile methods in tourism research : advancing qualitative approaches. Current Issues in Tourism. pp. 1-17. ISSN 1368-3500 (https://doi.org/10.1080/13683500.2026.2641806)

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Abstract

This study explores the application of Ketso workshops and mobile methods to capture diverse perspectives in tourism research and stakeholder collaboration. Ketso, a participatory tool, allows participants to express ideas visually and collaboratively, promoting inclusivity. Mobile methods, including walking interviews and informal interactions, offer real-time insights in situ, emphasising the influence of physical and environmental contexts on behaviour. The empirical focus is the Fife Coastal Path in Scotland, a long-distance trail traversing industrial towns, rural communities, and fishing villages, managed by a mix of private landowners, local authorities, and charities. Through this complex setting, the research approach surfaced diverse stakeholder interests and exposed tensions around branding, visitor management, and sustainability. The research demonstrates that Ketso and mobile methods are valuable independently but especially effective when combined, providing part of a comprehensive toolkit for researchers seeking to understand complex consumer and stakeholder experiences across various settings.

ORCID iDs

Johnstone, Jane ORCID: https://orcid.org/0000-0002-5092-0820

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• Item metadata

  Item type:	Article
  ID code:	95706
  Dates:	Date Event 10 March 2026 Published 10 March 2026 Published Online 2 March 2026 Accepted
  Subjects:	?? HP100 ??
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	05 Mar 2026 10:28
  Last modified:	01 Jun 2026 18:28
  URI:	https://strathprints.strath.ac.uk/id/eprint/95706