Tour guides as climate change agents : conceptualizing meaningful work through agency theory in precarious employment
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Doan, Tin and Ta, Luong and Cao, Trong-hop and Nguyen, Mai and Baum, Tom (2026) Tour guides as climate change agents : conceptualizing meaningful work through agency theory in precarious employment. Annals of Tourism Research, 116. 104101. ISSN 0160-7383 (https://doi.org/10.1016/j.annals.2025.104101)
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Abstract
This paper addresses the mediating role of tour guides in educating tourists in climate sensitive regions. This role can be crucial in educating tourists about climate change and promoting environmentally responsible behaviour. However, tour guides frequently work under precarious employment conditions, such as freelancers, casual workers, or task-based labourers, which offer limited job security, benefits, or formal employment rights. Climate sensitivity offers opportunity to add meaning to work that tour guides undertake. Employing agency theory, this study addresses the gap in understanding how tour guides find meaning in their work as climate change advocates through indepth interviews with 43 casual-work tour guides. Findings reveal tour guides in climate-sensitive regions find significant meaning in their work as climate change advocates.
ORCID iDs
Doan, Tin, Ta, Luong, Cao, Trong-hop, Nguyen, Mai and Baum, Tom
ORCID: https://orcid.org/0000-0002-5918-847X;
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Item type: Article ID code: 94750 Dates: DateEvent1 January 2026Published16 December 2025Published Online17 November 2025AcceptedSubjects: ?? HP100 ?? Department: Strathclyde Business School > Work, Organisation and Employment Depositing user: Pure Administrator Date deposited: 17 Nov 2025 23:00 Last modified: 07 Feb 2026 01:35 URI: https://strathprints.strath.ac.uk/id/eprint/94750