Business model innovation in the context of crisis : a qualitative longitudinal analysis

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Spigel, Ben and Ramli, Kautsar and Prokop, Daniel and Mawson, Suzanne and Kitagawa, Fumi and Vorley, Tim and Gherhes, Chris and Campopiano, Giovanna (2026) Business model innovation in the context of crisis : a qualitative longitudinal analysis. The Journal of Technology Transfer. ISSN 1573-7047 (https://doi.org/10.1007/s10961-025-10303-w)

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Abstract

The Covid-19 pandemic highlighted the challenges firms face in engaging in Business Model Innovation (BMI) during a crisis. To better understand how and why entrepreneurial firms undertake BMI during periods of uncertainty this study employs a novel methodology to systematically identify how firms shift their business model by using qualitative longitudinal data based on 229 interviews with 85 high-growth British entrepreneurs. The findings suggest three core archetypes of BMI in crisis: Crisis Response, Crisis Enablement, and Planned Innovation. Each archetype is underpinned by specific drivers and processes that explain why and how BMI occurred.

ORCID iDs

Spigel, Ben, Ramli, Kautsar, Prokop, Daniel, Mawson, Suzanne ORCID logoORCID: https://orcid.org/0000-0003-1983-514X, Kitagawa, Fumi, Vorley, Tim, Gherhes, Chris and Campopiano, Giovanna;
CORE (COnnecting REpositories)