Marketing mix efforts and brand equity

Ibeh, K.I.N. and Woisetschläger, David (2009) Marketing mix efforts and brand equity. In: AMA Winter Educators Conference 2009: Marketing Theory and Applications. AMA Educators Proceedings, 20 . Curran Associates, Inc., New York, United States of America. ISBN 9781615671434

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

Paper discussing marketing mix efforts and brand equity.