Neurophysiological evidence in idea generation: differences between designers and engineers

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Colombo, Samuele and Mazza, Alessandro and Montagna, Francesca and Ricci, Raffaella and Dal Monte, Olga and Cantamessa, Marco (2020) Neurophysiological evidence in idea generation: differences between designers and engineers. Proceedings of the Design Society: DESIGN Conference 2020, 1. pp. 1415-1424. ISSN 2633-7762 (https://doi.org/10.1017/dsd.2020.161)

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Abstract

The paper describes the rigorous implementation of a validated methodological experimental protocol to divergent and convergent thinking tasks occurring in Design by neurophysiological means (EEG and eye-tracking). EEG evidence confirms the findings coherently to the literature. Interesting is the confirmation of such results through eye-tracking ones, and further evidence emerged. In particular, neurophysiological results in idea generation differ between designers and engineers. This study was supported by a multidisciplinary team, both for the neuropsychological and data analysis aspects.

ORCID iDs

Colombo, Samuele ORCID logoORCID: https://orcid.org/0000-0003-1349-0291, Mazza, Alessandro, Montagna, Francesca, Ricci, Raffaella, Dal Monte, Olga and Cantamessa, Marco;
CORE (COnnecting REpositories)