Donation crowdfunding : principles and donor behaviour
Zhao, Liang and Shneor, Rotem; Shneor, Rotem and Zhao, Liang and Flåten, Bjørn-Tore, eds. (2020) Donation crowdfunding : principles and donor behaviour. In: Advances in Crowdfunding. Springer International Publishing AG, pp. 145-160. ISBN 9783030463090 (https://doi.org/10.1007/978-3-030-46309-0_7)
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Abstract
Donation crowdfunding is a form of internet-enabled fundraising where backers provide funding based on philanthropic motivations without expectation of monetary or material rewards. Despite accounting for only a marginal share of global crowdfunding volumes, donation crowdfunding is a unique model for supporting a wide range of prosocial and charitable causes, while allowing fundraisers to leverage benefits afforded by ICT solutions for more effective and efficient fundraising. The chapter provides an overview of the limited research on donation crowdfunding while highlighting donor motivations and behaviour, as well as drivers of success in donation campaigns. We find that current research suggests that donation behaviour is driven by impure altruism closely linked to intrinsic motivations such as satisfaction, joy, and a sense of belonging. Furthermore, several success drivers of donation crowdfunding campaigns have been identified with respect to factors at the fundraiser, campaign, and platform levels.
ORCID iDs
Zhao, Liang ORCID: https://orcid.org/0000-0001-8481-9926 and Shneor, Rotem; Shneor, Rotem, Zhao, Liang and Flåten, Bjørn-Tore-
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Item type: Book Section ID code: 90597 Dates: DateEvent11 August 2020PublishedSubjects: Social Sciences > Finance Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 18 Sep 2024 13:22 Last modified: 08 Oct 2024 14:44 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/90597