On relationship types, their strength, and reward crowdfunding backer behavior
Shneor, Rotem and Zhao, Liang and Fabian Michael Goedecke, Jann (2023) On relationship types, their strength, and reward crowdfunding backer behavior. Journal of Business Research, 154. 113294. ISSN 0148-2963 (https://doi.org/10.1016/j.jbusres.2022.08.058)
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Abstract
This study examines the association among relationship types, their strength, and contribution behavior in reward crowdfunding. We analyzed data on 568 relational dyads between fundraisers and backers from successful campaigns on KarolinaFund. We collected data from fundraisers and classified the relations they had with backers before the campaign, and their strength. Our findings show that pre-existing relations contribute to a greater extent than previously unknown backers. Among backers with whom relations exist prior to the campaigns, those that have stronger relations with the fundraiser make higher contributions. Strength of relations negatively moderates the association between purely private relations and contribution extent, and positively moderates the association between professional relations and contribution extent. When comparing sub-samples of early and late contributors, we find that private relations contribute to a significantly greater extent at earlier stages, and professional relations contribute to a significant lesser extent in later stages.
ORCID iDs
Shneor, Rotem, Zhao, Liang ORCID: https://orcid.org/0000-0001-8481-9926 and Fabian Michael Goedecke, Jann;-
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Item type: Article ID code: 90533 Dates: DateEvent31 January 2023Published12 September 2022Published Online30 August 2022AcceptedSubjects: Social Sciences > Commerce > Business Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 10 Sep 2024 13:36 Last modified: 03 Oct 2024 09:34 URI: https://strathprints.strath.ac.uk/id/eprint/90533