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Breakout strategy: meeting the challenge of double digit growth

Finkelstein, Sydney and Harvey, C. and Lawton, Thomas (2006) Breakout strategy: meeting the challenge of double digit growth. McGraw Hill. ISBN 9780071452311

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Abstract

A system that smashes through resistance to change and puts managers on the fast track to instilling rapid growth - they don't call them 'growing pains' for nothing - but growth is the most important part of any business. Drawn from five years of research and field testing, Breakout Strategy introduces the 'fast track' concept, describing successful strategies that result in rapid business growth for any organization. This system features five key initiatives: create a value-based vision, give customers a value proposition, align what you do with customer desires, balance 'hard' and 'soft' business to deliver on promises, liberate the energies of the organization's people-and explains how to implement them company-wide.