Understanding public health communication design globally during the Covid-19 pandemic : the good, the bad and the ugly

Tsekleves, Emmanuel and Fonseca Braga, Mariana and Moreno-Rangel, Alejandro and Zhang, Linli and Salazar, Mafe and Field, Hannah and Alter, Hayley; Di Lucchio, Loredana and Imbesi, Lorenzo and Giambattista, Angela and Malakuczi, Viktor, eds. (2021) Understanding public health communication design globally during the Covid-19 pandemic : the good, the bad and the ugly. In: Design Culture(s). Cumulus Conference Proceedings Roma 2021. Cumulus Conference Proceedings Series, 2 . Cumulus, ITA, pp. 2569-2593. ISBN 9789526490045 (https://cumulusroma2020.org/proceedings/#)

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Abstract

The aim of the study reported in this paper is to develop an understanding of official public health communication design on Covid-19 globally. As a new disease, the rapid rise in the sheer volume of new scientific information about Covid-19 surpasses human processing capabilities, impacting the public and policy makers, creating an 'infodemic crisis'. Following a two-stage message/language framing and visual design analysis of crowdsourced officialCovid-19 Public Health material we present findings from 46 countries, across five continents, and more in-depth analysis of 32 material from 17 countries. This is the first of its kind paper offering an analysis of the global situation on Covid-19 public health communication design;and six draft recommendations on how to effectively plan communication and frame messages that are compelling and actionable to the local audiences considering their social, cultural and economic circumstances.