An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India’s indigenous Ayurveda industry
Pereira, Vijay and Nandakumar, M.K. and Sahasranamam, Sreevas and Bamel, Umesh and Malik, Ashish and Temouri, Yama (2022) An exploratory study into emerging market SMEs' involvement in the circular economy : evidence from India’s indigenous Ayurveda industry. Journal of Business Research, 142. pp. 188-199. ISSN 0148-2963 (https://doi.org/10.1016/j.jbusres.2021.12.053)
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Abstract
This paper explores the extent to which SMEs can adapt and develop circular economy practices in an emerging market context. Since the evidence provided by the literature is mostly based on large firms operating in developed countries, our focus on India's indigenous Ayurveda industry allows a much-needed and nuanced lens through which to view circular economy activities. We use a two-step research design involving a systematic bibliometric analysis as a first step in the highlighting of numerous themes emanating from the circular economy literature. Second, we complement these insights with two case studies based on SMEs in the Indian Ayurveda industry. Our findings reveal that SMEs engage and contribute to the circular economy. More specifically, we present unique insights into the reasons, drivers, and motivations for SME involvement in the circular economy, wherein we observe a blending of indigenous practices and modern technology. Our findings allow us to propose several important implications for theory and practice.
ORCID iDs
Pereira, Vijay, Nandakumar, M.K., Sahasranamam, Sreevas ORCID: https://orcid.org/0000-0001-9418-4493, Bamel, Umesh, Malik, Ashish and Temouri, Yama;-
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Item type: Article ID code: 79202 Dates: DateEvent31 March 2022Published5 January 2022Published Online24 December 2021AcceptedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 20 Jan 2022 17:15 Last modified: 11 Nov 2024 13:20 URI: https://strathprints.strath.ac.uk/id/eprint/79202