Investigating the potential for using gamification to empower knowledge workers
Spanellis, Agnessa and Dörfler, Viktor and MacBryde, Jillian (2020) Investigating the potential for using gamification to empower knowledge workers. Expert Systems with Applications, 160. 113694. ISSN 0957-4174 (https://doi.org/10.1016/j.eswa.2020.113694)
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Abstract
The increasingly popular trend of gamification has proved powerful in many areas, such as education and marketing, and has started making its way to the corporate environment. This exploratory study is focused on a particular part of corporate applications – using gamification to empower knowledge workers and to help them to interact with each other. Based on a review of the extant literature and an exploratory case study, we conceptualise different ways in which gamification supports knowledge workers and influences the dynamics of their interactions. The case study we present is that of online retailer Zappos who have been pioneers in this field. This paper is intended as the beginning of a journey towards utilising gamification in various aspects of knowledge work. Through studying the Zappos case, we draw out key learning points that can be used by other organisations in their journey to use gamification to empower knowledge workers. The paper also identifies areas for further research relevant to expert and intelligent systems, including the potential for synergies between gamification and intelligent systems, and the use of gamification in intelligent systems implementation.
ORCID iDs
Spanellis, Agnessa ORCID: https://orcid.org/0000-0001-7379-3775, Dörfler, Viktor ORCID: https://orcid.org/0000-0001-8314-4162 and MacBryde, Jillian ORCID: https://orcid.org/0000-0002-8624-6989;-
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Item type: Article ID code: 73600 Dates: DateEvent1 December 2020Published9 July 2020Published Online24 June 2020Accepted5 June 2019SubmittedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Management Science
Faculty of Engineering > Design, Manufacture and Engineering ManagementDepositing user: Pure Administrator Date deposited: 13 Aug 2020 14:16 Last modified: 04 Oct 2024 20:45 URI: https://strathprints.strath.ac.uk/id/eprint/73600