Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry
Bezjian, James and Stoyanova, Veselina and McKiernan, Peter and MacKay, Bradley (2020) Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry. Technological Forecasting and Social Change, 150. pp. 1-11. 119777. ISSN 0040-1625 (https://doi.org/10.1016/j.techfore.2019.119777)
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Abstract
This paper creates a theoretical construct through the synthetization of industry recipes in the Hollywood film industry and scenario planning’s intuitive logics approach. It illustrates how the incumbent-challenger paradox coupled with the industry recipes framework can provide a robust scenario narrative. Through a multiple case study approach, an industry recipe is constructed, the industry recipe factors are identified. Then the intuitive logics approach is blended with the industry recipe factors through the creation of scenario recipe factors and represented in a theoretical framework. The underlying premise of the paper purports that exploration of the industry recipes framework can help advance the intuitive logic approach through narrative development.
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Item type: Article ID code: 70166 Dates: DateEvent1 January 2020Published1 November 2019Published Online15 October 2019Accepted30 May 2019SubmittedNotes: © 2019 Elsevier Inc. All rights reserved. James Bezjian, Veselina Stoyanova, Peter McKiernan, R. Bradley MacKay, Synthesizing scenario planning and industry recipes through an analysis of the Hollywood film industry, Technological Forecasting and Social Change, Volume 150, 2020, 119777, https://doi.org/10.1016/j.techfore.2019.119777 Subjects: Social Sciences > Commerce Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 17 Oct 2019 11:56 Last modified: 24 Aug 2024 14:49 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/70166