Taking risks in the face of uncertainty
Roper, Stephen and Tapinos, Efstathios (2016) Taking risks in the face of uncertainty. Technological Forecasting and Social Change, 112. pp. 357-363. ISSN 0040-1625 (https://doi.org/10.1016/j.techfore.2016.07.037)
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Abstract
The relationship between uncertainty and firms' risk-taking behaviour has been a focus of investigation since early discussion of the nature of enterprise activity. Here, we focus on how firms' perceptions of environmental uncertainty and their perceptions of the risks involved impact on their willingness to undertake green innovation. Analysis is based on a cross-sectional survey of UK food companies undertaken in 2008. The results reinforce the relationship between perceived environmental uncertainty and perceived innovation risk and emphasise the importance of macro-uncertainty in shaping firms' willingness to undertake green innovation. The perceived (market-related) riskiness of innovation also positively influences the probability of innovating, suggesting either a proactive approach to stimulating market disruption or an opportunistic approach to innovation leadership.
ORCID iDs
Roper, Stephen and Tapinos, Efstathios ORCID: https://orcid.org/0000-0002-2409-6794;-
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Item type: Article ID code: 69663 Dates: DateEvent30 November 2016Published26 August 2016Published Online25 July 2016AcceptedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation Depositing user: Pure Administrator Date deposited: 05 Sep 2019 14:01 Last modified: 24 Sep 2024 10:59 URI: https://strathprints.strath.ac.uk/id/eprint/69663