Carrying forward the uses and grats 2.0 agenda : an affordance-driven measure of social media uses and gratifications
Rathnayake, Chamil and Winter, Jenifer (2018) Carrying forward the uses and grats 2.0 agenda : an affordance-driven measure of social media uses and gratifications. Journal of Broadcasting and Electronic Media, 62 (3). pp. 371-389.
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Abstract
The notion of social media affordances has not been adequately integrated into the uses and gratifications literature. Building on the MAIN model, an affordance-driven framework (Sundar, 2008; Sundar & Limperos, 2013), this study develops a social media uses and gratifications scale among a sample of 393 students. Results of the study support the conceptual accuracy of the MAIN model, as conceptualizing social media uses and gratifications as a second-order factor structure that classifies constructs into four different types of affordances displays similar goodness-of-fit to a single-order factor structure. A confirmatory factor analysis with a second sample of 313 American citizens further confirms the applicability of the scale among a more diverse population.
Creators(s): |
Rathnayake, Chamil ![]() | Item type: | Article |
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ID code: | 64230 |
Keywords: | social media uses, social media gratifications, uses and gratifications, Broadcasting, Communication, Cultural Studies |
Subjects: | Language and Literature > Literature (General) > Broadcasting |
Department: | Faculty of Humanities and Social Sciences (HaSS) > School of Humanities > Journalism |
Depositing user: | Pure Administrator |
Date deposited: | 05 Jun 2018 14:00 |
Last modified: | 22 Feb 2021 02:45 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/64230 |
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