In search of co-creation experts in tourism : a research agenda
Zizka, Laura and Stierand, Marc and Buhalis, Dimitrios and Murphy, Hilary and Dörfler, Viktor (2018) In search of co-creation experts in tourism : a research agenda. In: CHME 2018: Annual Research Conference, 2018-05-22 - 2018-05-25, Bournemouth University.
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Abstract
Experience innovation through co-creation is crucial for the competitiveness of tourism businesses. Exploiting technology for enabling and managing experience within a space of co-creation can significantly increase value for consumers. Although this is becoming well documented in academic literature, a look at the tourism industry, however, often paints a quite different picture, with managers listing a plethora of reasons why academic views lack external validity. This knowledge exchange issue between academia and the industry may stem from academics’ often tenacious egalitarian view on expertise and the industry’s often obsessive cost controlling culture and occasionally outdated understanding of jobs as functions. In this paper, we argue that engaging and developing experience-space experts and technology-for-service experts can enable organizations to take advantage of great opportunities to co-create experience and value for all stakeholders. Building work and educational environments for these experts to develop is crucial for the competitiveness of tourism businesses.
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Item type: Conference or Workshop Item(Paper) ID code: 63916 Dates: DateEvent22 May 2018Published9 April 2018AcceptedSubjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management Department: Strathclyde Business School > Management Science Depositing user: Pure Administrator Date deposited: 01 May 2018 13:34 Last modified: 09 Aug 2024 00:27 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/63916