Picture of UK Houses of Parliament

Leading national thinking on politics, government & public policy through Open Access research

Strathprints makes available scholarly Open Access content by researchers in the School of Government & Public Policy, based within the Faculty of Humanities & Social Sciences.

Research here is 1st in Scotland for research intensity and spans a wide range of domains. The Department of Politics demonstrates expertise in understanding parties, elections and public opinion, with additional emphases on political economy, institutions and international relations. This international angle is reflected in the European Policies Research Centre (EPRC) which conducts comparative research on public policy. Meanwhile, the Centre for Energy Policy provides independent expertise on energy, working across multidisciplinary groups to shape policy for a low carbon economy.

Explore the Open Access research of the School of Government & Public Policy. Or explore all of Strathclyde's Open Access research...

In search of co-creation experts in tourism : a research agenda

Zizka, Laura and Stierand, Marc and Buhalis, Dimitrios and Murphy, Hilary and Dörfler, Viktor (2018) In search of co-creation experts in tourism : a research agenda. In: CHME 2018: Annual Research Conference, 2018-05-22 - 2018-05-25, Bournemouth University.

[img]
Preview
Text (Zizka-etal-CHME2018-In-search-of-co-creation-experts-in-tourism)
Zizka_etal_CHME2018_In_search_of_co_creation_experts_in_tourism.pdf
Accepted Author Manuscript

Download (602kB)| Preview

    Abstract

    Experience innovation through co-creation is crucial for the competitiveness of tourism businesses. Exploiting technology for enabling and managing experience within a space of co-creation can significantly increase value for consumers. Although this is becoming well documented in academic literature, a look at the tourism industry, however, often paints a quite different picture, with managers listing a plethora of reasons why academic views lack external validity. This knowledge exchange issue between academia and the industry may stem from academics’ often tenacious egalitarian view on expertise and the industry’s often obsessive cost controlling culture and occasionally outdated understanding of jobs as functions. In this paper, we argue that engaging and developing experience-space experts and technology-for-service experts can enable organizations to take advantage of great opportunities to co-create experience and value for all stakeholders. Building work and educational environments for these experts to develop is crucial for the competitiveness of tourism businesses.