Externalising, sharing and comparing perceptions in design

Hird, Abigail (2017) Externalising, sharing and comparing perceptions in design. In: Design Management Academy. Design Management Academy, London, pp. 1361-1371. ISBN 978-1-912294-11-4

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    Abstract

    There is a need for organisations and the leaders within them to explore, recognise, build and exploit new capabilities. Some of this ‘new’ capability could be better utilisation of the resources already at their disposal. For example, highly skilled designers and engineers. This paper explores the notion of knowledge models in design with two driving motivations. Firstly, a new urgency in the light of the forth industrial revolution, from a digitisation perspective: can we integrate designer’s thoughts with AI. Secondly, a longer-standing concern, from the point of view of the inherent need to communicate and express and model clearly in achieve the objective of design. An analysis of the role of models in design is presented before a potential new approach is proposed.