First impressions : how search engine results contextualise digital identities

Ruthven, Ian and Clews, Caroline and Dali, Wajihah Haji Md (2010) First impressions : how search engine results contextualise digital identities. In: Proceedings of the 3rd Information Interaction in Context Symposium (IIiX 2010). ACM, New York, pp. 311-316. ISBN 9781450302470

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Abstract

In this paper, we explore how the results of a person search can provide a context for making judgments about other people. Exploring the new aggregated method of search results presentation, we describe two simulated studies to cast light on whether the results from an aggregated search can change opinions on another person. We show that information presentations can modify opinions on a person we do not know but it is far harder to change existing opinions.