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Open Access research with a European policy impact...

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EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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Meaningful digital health interventions : bridging digital divides via tailored design

Buchanan, Steven and Jardine, Cara and Ruthven, Ian (2017) Meaningful digital health interventions : bridging digital divides via tailored design. In: 8th Annual Innovation in Healthcare Delivery Systems 2017 Symposium. McCombs School of Business, University of Texas at Austin, Austin. (In Press)

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Abstract

Addressing issues of low digital literacy, access and use, this paper reports on an exploratory project that sought to develop a prototype tailored digital portal to facilitate meaningful digital interventions between young mothers and their support workers. The projects responds to calls for “person-based” and “persuasive” approaches to digital health interventions (e.g. Yardely et al, 2015) and recognition that “more work is needed to create successful [digital health] engagement strategies” (e.g. O’Conner et al, 2016, p1).