The role of internal branding in the delivery of employee brand promise
Punjaisri, Khanyapuss and Wilson, Alan; Balmer, J.M.T. and Powell, S.M. and Kernstock, J. and Brexendorf, T., eds. (2016) The role of internal branding in the delivery of employee brand promise. In: Advances in Corporate Branding. Palgrave Macmillan Ltd., London, pp. 91-108. ISBN 9781352000078
Full text not available in this repository.Request a copy-
-
Item type: Book Section ID code: 59778 Dates: DateEvent25 November 2016PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 13 Feb 2017 12:06 Last modified: 08 Apr 2024 13:37 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/59778
CORE (COnnecting REpositories)