Emerging patterns of Grassroots Innovations : results of a conceptual study based on selected cases from India

Nair, Anup Karath and Tiwari, Rajnish and Buse, Stephan; Herstatt, Cornelius and Tiwari, Rajnish, eds. (2016) Emerging patterns of Grassroots Innovations : results of a conceptual study based on selected cases from India. In: Lead Market India. India Studies in Business and Economics . Springer, Cham, Switzerland, pp. 65-95. ISBN 9783319463902

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    Abstract

    Among all the innovation strategies that seek to impact developing economies, Grassroots Innovation remains the least explored. With critics of Bottom of the Pyramid literature articulating the need for considering the poor as producers, a better understanding of the grassroots phenomenon may help companies to understand and integrate the Grassroots Innovation strategy into their business models and thereby allowing the poor to become producers of products and solutions. This study examines the dimensions and trends, which make Grassroots Innovations unique, as well as factors which govern and influence them. The study is based on in-depth case studies which were gathered during field work with the National Innovation Foundation in India. The data illustrates how factors like education, age, occupation and sector influence the triggers and the outcomes of Grassroots Innovations. It also demonstrates how individuals, institutions and firms could collaborate to commercialize these products and solutions.